Dwight Whitney is a rootless cosmopolitan and spreader of alien ideas via his favourite medium—the written word.
Born in the United States, educated there and in New Zealand, having spent time working and studying in Japan, and now living permanently in New Zealand, Dwight is an accomplished international communicator with over 35 years experience.
He has held a number of marketing and communications positions in the public and private sectors including a writer for the International Marketing Division of Japan Broadcasting Corporation (NHK) in Japan; an interpreter and writer for the New Zealand Ministry of Foreign Affairs; a Senior Staff Writer and Editor for Metro publishing (where editor Warwick Roger called him the Hunter S Thompson of the Southern Hemisphere); and Marketing Manager for the Strathmore Group that saw him involved in international Sports & Event Marketing (including the launch of the Rugby World Cup and the Auckland-based Commonwealth Games), publications and agribusiness.
Since 1986 Dwight has worked as a brand adviser and writer—both in his own business and as a Senior Consultant for DDB Pinnacle, part of the global Omnicom Group.
His experience spans a number of sectors including Financial Services, Professional Services, Exporting, Education, Energy/Utility Management, Publishing, Aviation, Sports, Tourism, News & Entertainment, Logistics Management, Agribusiness, Biotechnology, Venture Capital, International Business and Information Technology.
He has written and planned for such well-known brands as Sovereign, McDonalds, Suntory of Japan, WEL Energy, New Zealand Rugby Union, Sentinel, NZI, ANZ Banking Group, The World Bank, The National Power Corporation of the Philippines, Ernst & Young, AgResearch, Newmans Travel, SKY Television, and Airways Corporation of New Zealand.
In addition, he has worked with a wide variety of small to medium sized businesses in helping them define their Brand Strategy and Communication Direction.
Dwight has a BA from the University of Auckland, a MA in communication from the University of Hawaii and a Diploma in Communication Policy and Planning from the East-West Centre in Honolulu.
He has taught graduate courses in Public Relations and Communication at Unitec, has lectured at AUT and was a panel presenter at an international United Nations symposium on International Communication.
He has a black belt in Aikido and was an instructor for New Zealand Aikikai Federation, is an interclub tennis player and Past President of Karaka Tennis Club and Pompallier Lawn Tennis Club, is a sport horse breeder and is a contributor to a number of local and international magazines.
He has co-authored a book with business ‘guru’ Dr Ian Brooks called Reality Is Crazy, which is a case study of entrepreneurship. He also ‘ghost writes’ for a number of local and international clients and in that capacity is a contributor to a bi-annual magazine called The Entrepreneur (published by Ernst & Young), Success (published by ASB Bank, Hesketh Henry and Hayes Knight), Idealog, Grower and an international business book called The Questions That Matter.
He is one of the founders of the Anti-Bullying Centre Line in the Sand initiative and is a regular media commentator on the subject of bullying.